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The definitive guide to the graphic presentation of information.
In today’s data-driven world, professionals need to know how to express themselves in the language of graphics effectively and eloquently. Yet information graphics is rarely taught in schools or is the focus of on-the-job training. Now, for the first time, Dona M. Wong, a student of the information graphics pioneer Edward Tufte, makes this material available for all of us. In this book, you will learn:
- to choose the best chart that fits your data;
- the most effective way to communicate with decision makers when you have five minutes of their time;
- how to chart currency fluctuations that affect global business;
- how to use color effectively;
- how to make a graphic “colorful” even if only black and white are available.
The book is organized in a series of mini-workshops backed up with illustrated examples, so not only will you learn what works and what doesn’t but also you can see the dos and don’ts for yourself. This is an invaluable reference work for students and professional in all fields.
2-color; 500+ illustrations, 16 pages of color
- Sales Rank: #18571 in Books
- Published on: 2013-12-16
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .40" w x 7.10" l, .65 pounds
- Binding: Paperback
- 160 pages
Review
“An essential reference for anyone who needs to effectively convey quantitative information using graphs. Everyone will learn something from reading this book.” (Joseph Tracy, executive vice president and director of research, Federal Reserve Bank of New York)
“Dona Wong’s outstanding new book artfully blends lessons on data analysis and graphic design. She shows us how to make our complex, confusing graphs and presentations both simple and powerful.” (Peter Tufano, Coleman Professor of Financial Management, Harvard Business School)
“We live in an increasingly data-driven world, and Dona Wong does a masterful job of explaining how to make data come alive and tell the truth in an engaging way.” (Mark Zandi, chief economist, Moody’s Economy.com)
“Dona Wong’s professional advice advances the art of information graphics.” (Gene Zelazny, director of visual communications, McKinsey & Company)
From the Back Cover
Advance Praise for The Wall Street Journal Guide to Information Graphics:
“An essential reference for anyone who needs to effectively convey quantitative information using graphs. Everyone will learn something from reading this book.”―Joseph Tracy, executive vice president and director of research, Federal Reserve Bank of New York
“We live in an increasingly data-driven world, and Dona Wong does a masterful job of explaining how to make data come alive and tell the truth in an engaging way.”―Mark Zandi, chief economist, Moody’s Economy.com
“Dona Wong’s professional advice advances the art of information graphics.”―Gene Zelazny, director of visual communications, McKinsey & Company
“Software has made it wonderfully easy to produce graphs and charts to illustrate everything from your company’s capital expenditures to your daughter’s science project. Trouble is, the software won’t stop you from making bad graphics. This book will.”―Paul Steiger, editor in chief of ProPublica, former managing editor of The Wall Street Journal
“Dona Wong’s outstanding new book artfully blends lessons on data analysis and graphic design. She shows us how to make our complex, confusing graphs and presentations both simple and powerful.”―Peter Tufano, Sylvan C. Coleman Professor of Financial Management, Harvard Business School
“An invaluable tool for people from all walks of life―not just designers. Dona Wong has created a practical, clearly illustrated guide that demonstrates information design principles and techniques through numerous dos and don’ts.”―Alan Siegel, chairman and CEO, Siegel+Gale, and best-selling author of The Wall Street Journal Guide to Understanding Money and Markets
About the Author
Dona Wong began her career in visual journalism at The New York Times, became the graphics director for The Wall Street Journal in 2001, and was previously the strategy director for information design at the global consulting firm Siegel+Gale. Today she is Vice President, Digital and Multimedia Communications, at the Federal Reserve Bank of New York. Wong holds an MFA from Yale University and lives in New York City. The views expressed here are her own and do not necessarily represent those of the Federal Reserve Bank of New York.
Most helpful customer reviews
64 of 65 people found the following review helpful.
Beautiful
By I Teach Typing
This short easy read is a beautiful introduction to how to make professional graphics. Because the WSJ is featured in the title, I was a bit nervous that the entire book would be focused on visualizing financial data but it has great advice for anyone who needs to visualize numeric data. I really enjoyed it because there is unique advice that adds to other practical books on visualization like Creating More Effective Graphs, and it nicely complements or leads into classics like The Visual Display of Quantitative Information, 2nd edition or Visualizing Data.
The first chapter covers basic issues like how many colors, what colors, how many lines, etc.. The second, which is the bulk of the book, contrasts effective and poor graphics on side by side pages. There is concise useful advice on truncating ranges, breaking axes, using broken bar graphs, how many pie pieces, etc. The advice is beyond simple do or do not break a bar, it discusses how much of a discrepancy in the height of a bar chart merits a break. While other books have advice that ends with "do or do not use some graphics" (like pie charts), this one has great advice on when it makes sense to do things like break graphics into sets of pictures, use broken bars in bar charts, how and when to set scales (so that graphics afford meaningful comparisons) and how to make the best use of pie charts. There is a short section on descriptive statistics, when to use means, medians, plotting percentages vs actual changes, etc. and there is a surprisingly nice section on the algebra for setting axes which I have never seen written up. The final two chapters deal with specialize topics like plotting financial matters or plotting time series and relations among groups.
The only real down side is there is no discussion of what tools to use to make the graphics or how the graphics in this book were rendered. Despite this, the book is superb because it covers the material in adequate detail and it gives insights that are either not covered at all or are scattered across many sources.
61 of 62 people found the following review helpful.
Keep This One On Your Desk
By Student
As a marketing analyst my job involves a great deal of analyzing data and turning that data into meaningful information for directors, vp's, etc. I've read just about every book out there on this subject at some point or another. This one is a definite keeper. The kind of book that you'd want to keep on your desk if creating charts and graphs is something you do regularly. If you follow these principles your presentations will stand out from the crowd.
I am always shocked by the rarity, within corporate America, of the ability to do this well. The fact is that most top tier MBA's that I've worked with still can't get past the default settings in Excel to even figure out how to get rid of the gray backroung on their charts--let alone follow best practices such as those espoused by this book and the work of Edward Tufte and Stephen Few.
Having mentioned Tufte and Few, let me digress for a moment and discuss them.
Edward Tufte is the guru of data visualization and it's important to point out that this book's author, Donna Wong, studied under the master himself, so you know her credentials are top notch. It's like learning kung fu from the guy that was trained by Bruce Lee. Except he skips all the BS and just shows you how to kick ass. Of course, unlike Bruce Lee, Edward Tufte is not dead and as far as I know has never taken on Kareem Abdul-Jabar in a yellow track suit. He still writes and publishes his own work, but it's far more theoretical, and not as user friendly as, this book is.
As for Stephen Few, he is the second biggest name out there when it comes to data visualization best practices. I have one of his books, "Information Dashboard Design," which, while good, provides too many examples of what NOT to do, with not enough examples of best practices, in my opinion. Few also, likely feeling that another author had ventured into his territory, posted a somewhat negative review of this book on his website. I think he was a bit unfair and nitpicky.
This book is right to the point and shows the reader how best to present any kind of data in the most effective way possible. It does not, however, get into the specifics of how to do these things with Excel. For that, you may wish to look up an e-book by Charles Kyd who goes into great detail with the best ways to use Excel for the creation of dashboards. I also heartily recommend "Balanced Scorecards and Operational Dashboards" by Ron Person. The second half of which convers a great deal of useful Excel information. Can you tell that this stuff is my life???
19 of 19 people found the following review helpful.
useful and usable guidelines for creating charts and graphs
By G. Withers
An excellent set of guidelines for the effective use of graphical information in a document, website, or presentation. The book is very well laid out, easy to follow, and just makes sense.
The book focuses primarily on bar charts and line graphs. I wish the book were longer. It would be great if it covered more types of information graphics, with further criteria on how to select the best graphic for the job.
This is a great companion to Robert L. Harris's Information Graphics. While Harris's book is much more extensive, I feel this book gives better advice for creating clear, effective graphics.
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